ANNI COMMUNITY
Timeline
12 WEEKS
Role
UX RESEARCHER & DESIGNER
Type of Work
HCI DESIGN PROJECT
ANNI is a non-profit organization dedicated to empowering Nigerian and African immigrant nurses in Ireland through integration programs, healthcare advocacy, and cultural bridging initiatives. As a UX researcher and designer, I collaborated closely with ANNI to co-create a digital ecosystem that centralizes educational resources, welfare guidance, and peer networks, addressing systemic barriers faced by African healthcare professionals in Ireland.
"Thrive Together!" 🌍 turned scattered education and welfare resources into one simple platform, helping African nurses and midwives focus on their careers and communities in Ireland, while ensuring no one is left without support.
CHALLENGE
Marketing
01
Users find it difficult to see the benefits of membership.
02
Users struggle to access resources due to cluttered files.
03
Users are afraid that what they say will be seen or judged by others.
"What will I get?"
❓
🤯
“The website just says ‘premium member’. I don't know where are the benefits.”
🤷♀️
"I can't find the place for free resources. Honestly, I didn’t even know if it existed."
🔧
SOLUTION
-
Listing the benefits on Membership Page.
-
Showing free resources on Homepage.
-
Showing exclusive resources on Homepage.
-
Pointing out the difference between free & membership account.
"Joining a membership becomes more appealing when the benefits are more obvious."
TOP RESOURCES ON HOMEPAGE
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MEMBERSHIP BENEFITS
FREE VS MEMBERSHIP RESOURCES
USER TESTING
1/3
75%
of users reported a better understanding
of membership benefits.
60%
of users showed a higher intent to
pay for the membership.
CHALLENGE
Efficiency Improving
01
Users find it difficult to see the advantages of membership.
02
Users struggle to access resources due to cluttered files.
03
Users are afraid that what they say will be seen or judged by others.
"Where to find?"
❓
🕐
"The WhatsApp group it's the only place where we talk and share resources. It often takes a long time to get answers or files from others."
📚
"We do have folders with resources on career, lifestyle, etc., but it feels messy when there are hundreds of files."
🔧
SOLUTION
-
Conducting interview with members.
-
Analysing key areas where users struggle the most.
-
Creating a structured navigation bar.
"A Clear navigation help users complete tasks more efficiently."
IDENTIFYING KEY FEATURES
We conducted thematic analysis based on interviews with ANNI membership holders. Sketch board is created by translating user-described needs into sketch concepts to refine feature design specifications.
"Key features including Community Forums, Career Development, Wellness Support, and Membership enable users to connect, grow, and thrive through peer networks."
CLEAR AND SIMPLE NAVIGATION BAR
EASILY ACCESS AND SWITCH
.jpg)
USER TESTING
2/3
40%
Task completion time (download resources, book sessions, etc.) reduced by
.
90%
of users find it easier to get what they
are looking for (files, answers, sessions, etc.).
CHALLENGE
Trust Building
01
Users find it difficult to see the advantages of membership.
02
Users struggle to access resources due to cluttered files.
03
Users are afraid that what they say will be seen or judged by others.
"Can I trust it?"
❓
“I'm worried about talking about stress at work in forum. What if my employer sees it?”
😰
"I'm scared to post in the forum… what if people make fun of what I say or tell me to just 'get over it'?"
😥
🔧
SOLUTION
-
Providing options for anonymous messaging.
-
Bringing in admins to ensure respectful conversations.
-
Adding a complaint or suggestion box to listen to users feedback.
-
Requiring approval-based access to sessions/workshops.
"Users are more willing to talk through the platform they trust."
TRUST-CENTERED COMMUNITY
Surveys and interviews have revealed significant concerns about security vulnerabilities, privacy breaches, and recurring issues of discrimination, bullying, and toxic speech—all of which actively suppress user participation and self-expression on the platform.
Security and privacy features on the community forum, and a complaint/suggestion box are added to ensure a safe and supportive communication environment.
ENCRYPTED CHATS
COMPLAINT
/SUGGESTION
BOX
GROUP
PERMISSIONS
USER TESTING
3/3
of users reported the option to post anonymously
made them feel more comfortable expressing honest opinions.
80%
75%
of users felt that approval-based access to
sessions made the environment feel more private and respectful.
BEFORE
AFTER
REFLECTIONS
Enhancements in marketing clarity, task efficiency, and user privacy contributed to a more trustworthy and usable platform experience, leading to a projected 35% growth in membership based on user testing.
OUTCOME
35%
PAID MEMBERSHIP
INCREASE
FUTURE WORK
This online supporting platform is designed for midwives and nurses who originally from Africa and have moved to Ireland. Future work could focus on expanding it to serve immigrants from other countries, helping them build connection and support each other in foreign countries.
